Mazhar Ahmad
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Bluesky Transportation
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Bluesky Transportation

My Project

Reservation Booking Website

Industry : Limousine and Car Service Transportation
Company : Bluesky Transportation
Location : USA

Project Overview

Bluesky Transportation is a transportation company based in Manchester, New Hampshire. Despite being in business for 19 years, the company faced several challenges due to the COVID-19 pandemic. To tackle the problem of declining customer bookings and revenue, the company owner approached me, to rebrand, redesign, and restructure the company website for a better user experience. I was also responsible for running social media marketing, email marketing, and SEO campaigns to increase customer bookings and revenue.

bluesky transportation
Challenge
The COVID-19 pandemic resulted in a decline in customer bookings, which made it difficult for Blue Sky Transportation to stay afloat. Additionally, the company’s website was outdated and not user-friendly, which posed challenges in attracting new customers and retaining existing ones.
Solution
I started by analyzing Blue Sky Transportation’s business, target audience, and competitors thoroughly. Based on the analysis, I recommended a rebranding strategy to create a new identity that resonated with the company’s target audience. To redesign and restructure the website, I collaborated with the company to understand its customer booking process and identified areas for improvement.
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Bluesky Transportation

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